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PPC Bid Mnagement



PPC most popular advertising is a type of promoting the business over the World
Wide Web with sponsored links. It is a technique whereby bids are placed from
the website owners and search engines for several keywords/key phrases which
they think are used and typed by the Internet users. During PPC bid management, one
can easily and suitably place the bid for the keywords/Phrases by first undergoing
systematic keyword research and analysis. The benefit is that in this way you
as an advertiser can draw expected amount of possible visitor for your website.
All these efforts can effect in the fruitful production of revenue. Cost is made
to the advertiser of the website when a user clicks on ad and views the website.

Online advertising campaigns with major web search engines are mostly costly and
puzzling and PPC bid is worth only when you can have enough money to spend.
PPC advertising strategy begins by identifying the maximum CPC for a given
keyword/Key phrase phrase. It changes over a time period and varies from one
search engine to another. It is very important part as the more competitive
your bid price is set at the higher the rankings is that can be gained.
The CPC varies on the basis of the search engines which are being used. It may
also change very quickly, thus, making its greatest value hard to determine.
Now, how are we to be familiar with the satisfactory amount of our pay per click
bid? The most excellent thing to do is to have a good PPC bid management.
This is the most effective way to get the most out of on your business enterprise.

The following points should be taken in mind to execute effective
PPC bid management campaign:-

1. Manage all Flights, Hotels PPC campaigns across all Search Engines
(Google, BING, Yahoo and others)
2. Achieve good CPA for all Ads spend on a daily basis
3. Analyze Clicks and Conversion data, ad expenses and CPA
4. In-depth keywords and audience research and analysis
5. Finding the most effective landing pages and advising on possible
improvements
6. Creating multiple adverts and split testing across multiple advert group
Ad-Copy Testing (AB-Testing)
7. Campaign Optimization and Bid management
8. Preparation of bid management reports
9. Managing BIG PPC Accounts consisting of high number of keyword base and large
amount of daily spending.
10. Utilize other critical features like time scheduling, geo targeting, bulk
uploading etc.
11. Working on desktop tools like Adwords Editor, Adcenter Desktop etc.
12. Communicate with Offshore Account Representatives/Agents for discussing account
related problems, opportunities, new features etc.