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Web Analytics

Doing web analytics is becoming increasingly important. Not only commercial websites need to
know who is visiting their websites and what influences their visitor's decision to stay or
to leave, to return regularly or to never come back again. Even if you are only running your
little private WordPress blog it's good to gain some knowledge about your visitors and their
behavior for optimizing your website's features and its contents.Web analytics is a very
important tool for companies who are advertising on the Internet to utilize. It is used to
measure the web performance data being produced by your marketing methods and shows you
ways in which you can improve your visibility online. In the past, web analytics could only beused
to measure traffic to your website, but with new developments in technology, it can now be used in
many different aspects of advertising and web marketing alike.Effective web analytics can help a
person not only to find ways to draw focused traffic to their site in the first place through the
use of highly sought keywords but can also help the Internet Marketer begin to understand why
they are losing potential traffic when it arrives at their site.
Web analytics has evolved into much more than visitor "hits" counter. The new generation of
Web analytics is an important resource for assisting customer relationship management,
optimizing Web marketing, increasing sales and measuring site activities that directly affect
customer behavior.Analytics reports provide information that allows managers to improve Web
activities, eliminate wasted marketing efforts, target new sales customers geographically,
support existing customers for repeat business and lifetime loyalty, enhance the site for more
efficiency, etc. Web analytics is moving away from IT and into management, sales and marketing.
When looking at my own analytics I pay special attention to unique pageviews and unique visitors.
As an Internet marketer my focus on people and how they are using the site, simple knowing how
many 'hits' does not provide any actionable insight.

Clicks - indicates how many times the links on your website were clicked by visitors.
Visits - the number of individual sessions initiated by your visitors. A session is defined as a

30-minute window of time- If a user is inactive on your site for 30 minutes or more, any future
activity will be attributed to a new session. Users that leave your site and return within 30 min
utes will be counted as part of the original session.

Visitors (aka. Unique Visits) - the initial session by a user during any given date range is cons
idered to be an additional visit and an additional visitor. Any future sessions from the same use
r during the selected time period are counted as additional visits, but not as additional visitors.
Visitors is a metric that attempts to count unique 'people' visiting your site.

            Pageview - a view of a page on your website. If a visitor hits reload after reaching the page, this
            will be counted as an additional pageview. If a user navigates to a different page and then returns
            to the original page, a second pageview will be recorded as well. This is a count of every page that
            is loaded on your website, even duplicate pages viewed during the same session.

            Unique Pageviews - does not count the duplicate pageviews in one user session. This provides a truer
            count of the different unique pages that the visor looked. In other words, the number of sessions during
            witch that page was viewed one or more times.